Jeff Korhan


	JEFF KORHAN
	Marketing guru Jeff Korhan stops at Anderson’s with his new book, Built-In Social. It’s the new how-to for those wanting to build relationships with customers and influencers. Need ideas for your small business? Get in here!
	TUESDAY, JUNE 11 at 7:00 p.m. Anderson's Bookshop Naperville \| 123 W. Jefferson Ave., Naperville

Built-In Social: Essential Social Marketing Practices for Every Small Business Cover Image

Built-In Social: Essential Social Marketing Practices for Every Small Business (Hardcover)

By Jeff Korhan

Email or call for price

ISBN: 9781118529744

Availability: Special Order

Published: Wiley - April 15th, 2013

How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them.

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Event FAQs

How do I attend?

In-store events are free and open to the public. To join the signing line, please purchase a copy of the author’s new book from Anderson’s.

Off-site events require a ticket, which usually include the new book. The cost is dependent on the cost of the book.

Can I get my book from home signed?

A purchase from Anderson’s is required to join the signing line; additional books from home of older titles can be signed at the discretion of the author.

Can I get a photo with the author?

Those guidelines are determined by the author and the publisher, so check each event for specifics.

What is a signing line number?

The order in which you purchase your book/ticket determines the order of the signing line. This reserved place is indicated on your signing line ticket or as a “seat number” for tickets through Brown Paper Tickets. This means that you don’t need to arrive early to reserve a space!

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Jeff Korhan

Built-In Social: Essential Social Marketing Practices for Every Small Business (Hardcover)