Jeff Korhan



Marketing guru Jeff Korhan stops at Anderson’s with his new book, Built-In Social. It’s the new how-to for those wanting to build relationships with customers and influencers. Need ideas for your small business? Get in here!

TUESDAY, JUNE 11 at 7:00 p.m. Priority_Numbers
Anderson's Bookshop Naperville | 123 W. Jefferson Ave., Naperville

Built-In Social: Essential Social Marketing Practices for Every Small Business By Jeff Korhan Cover Image
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ISBN: 9781118529744
Published: Wiley - April 15th, 2013

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them.

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