Jeff Korhan
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JEFF KORHAN |
Marketing guru Jeff Korhan stops at Anderson’s with his new book, Built-In Social. It’s the new how-to for those wanting to build relationships with customers and influencers. Need ideas for your small business? Get in here! |
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ISBN: 9781118529744
Availability: Special Order
Published: Wiley - April 15th, 2013
How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them.
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