Jeff Korhan

Jeff_Korhan_Built_in_Social

JEFF KORHAN

Marketing guru Jeff Korhan stops at Anderson’s with his new book, Built-In Social. It’s the new how-to for those wanting to build relationships with customers and influencers. Need ideas for your small business? Get in here!
TUESDAY, JUNE 11 at 7:00 p.m. Priority_Numbers
Anderson's Bookshop Naperville | 123 W. Jefferson Ave., Naperville
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Built-In Social: Essential Social Marketing Practices for Every Small Business Cover Image

Built-In Social: Essential Social Marketing Practices for Every Small Business (Hardcover)

By Jeff Korhan
Email or call for price
ISBN: 9781118529744
Availability: Special Order
Published: Wiley - April 15th, 2013

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them.

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